Williams F1 Ties Up with Streetwear Brand UNDONE For DAN DA DAN Collaboration

DAN DA DAN was one of the most popular anime adaptations of the past couple years, inspiring tons of cosplay at conventions and all manner of crossovers. Now the supernatural action comedy looks to land in F1 thanks to a unique and continuing collaboration between Asian high-end streetwear brand UNDONE and the Atlassian Wlliams Formula One team. Below, some comments from those involved.

Robert Tran, Founder, UNDONE:
“Bringing a Formula 1 team and a supernatural anime together is a natural evolution of what their fanbases look like today. They care about craft, energy, and things that move at full speed. The overlap between F1 and anime isn’t niche anymore — it’s a culture. UNDONE Lab exists to build for exactly that space: things that shouldn’t work on paper but feel inevitable once you hold them.”

Luke Timmins, Merchandise and Licensing Director, Atlassian Williams F1 Team:
“Here at Atlassian Williams F1 Team, we’re not content to just follow the crowd – we’re always looking to break boundaries, try new things, and find creative ways to bring fans on our journey. This collaboration is the latest demonstration of that ambition. It’s incredible to be able to bring the worlds of anime and Formula 1 together for the very first time – showcasing a new side of Williams and building on the joy and energy of major Japanese brands DAN DA DAN and UNDONE ahead of the Japanese Grand Prix.”

Hiroshi Kamei, DAN DA DAN Producer:
“We are truly delighted to have the opportunity to collaborate with the historic Atlassian Williams F1 Team. First-time initiatives are always exciting, and we have great expectations for the new possibilities this collaboration will bring. Through this project, we hope to share the unique appeal and world of the TV anime DAN DA DAN with William’s fans, offering a new, and engaging way to experience the series. We sincerely hope you look forward to it.

The collaboration apparel will be available sometime later this year.