Nippon Ichi Software Sales/Marketing Head to Resign on March 31st (Updated)

Humberto Saabedra

In a letter to investors, Nippon Ichi President Tomohiro Sato has announced his resignation from the company, effective March 31st, for what Sato calls “personal reasons”.

Nippon Ichi Software recently posted a 97% loss in operating income for the nine month period ending on January 2009 in comparison to the same period in 2008 in Japan, which sent the company’s stock price into freefall on the JASDAQ stock exchange.

The stock price which closed at ¥36,200 ($394.54) per share on February 5th, fell to a ¥7,000 drop ($78) on the 8th as the market reacted to the news by selling off the stock. The subsequent 20% drop in the stock price in turn forced the exchange to freeze the price before it could fall further and endanger the already fragile financial state of the developer.

The game developer and publisher’s US branch recently announced its intention to license and distribute anime in the US later this year beginning with Toradora! Pandora Hearts, Persona -trinity soul- andOur Home’s Fox Deity (Wagaya no Oinarisama). The resignation is not expected to affect those plans.

Update: Tomihiro Sato is the current head of sales and marketing for NIS Japan and is the person resigning in the letter sent to investors, while the current president and sometimes producer Sohei Shinkawa will not be stepping down. Apologies for the confusion.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

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