Church's Chicken to Promote Afro Samurai Video Game

Humberto Saabedra

afro-samuraiIn a press release today, San Antonio based Church’s Chicken has announced an agreement with the Surge Games sub-label of Bandai-Namco entertainment to cross promote the Afro Samurai video game launching on Tuesday, January 27th with a spate of radio and trelevision ads in major markets during primetime on urban radio and TV programming as well as a sweepstakes launching today at Church’s Chicken locations across the chain in the US.

The chain will also participate with in-store branding and prominent signage of the game.  The Mature-rated game itself is based on the Afro Samurai: Resurrection feature-length anime which premiered Sunday on Spike TV and chronicles the continuing adventures of bespoke character Afro (voiced by Samuel L. Jackson) to avenge his father’s murder.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

Date Updated Category Anime

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