Cox to Launch MVNO with Sprint and 3G Network in 2009

Cox has announced in a press release (PDF) that it will launch its own wireless service in 2009, first utilizing Sprint’s network to bundle branded services together in a quadruple-play package similar to the failed Pivot initiative launched in 2005 and subsequent collapse in 2007 with the provider winning 700Mhz spectrum in last year’s FCC auction.

The spectrum and network deployment will utilize the 700Mhz winnings to develop and expand 3G services while testing LTE for future deployment in tandem with the Sprint MVNO agreement.

The intent of the move is to position the company as a multiple service provider while being able to provide for services which have yet to materialize in the bundling space, such as real-time DVR access and scheduling over mobile devices and computers, live TV streams from the cable receiver to computers and phones, and real-time voicemail access without needing to learn multiple programs and esoteric computer setup.