Pokemon Creators Game Freak Fanzine for $75 Per Issue in Tokyo

Humberto Saabedra

Game Freak

Wired Game|Life correspondent Chris Kohler recently found these issues of Satoshi Tajiri and Ken Sugimori’s Game Freak fanzine in a Tokyo area Mandarake Galaxy store going for the equivalent of $75. Game Freak would eventually morph in to the development studio responsible for the successful Pokemon franchise.

Sugimori’s artwork can be seen in image and the zine itself features information on the video games of the era as well as tips and strategies on some of the more difficult arcade games written in Tajiri’s “loopy handwriting” as described by Kevin Gifford of GameSetWatch.

The zine was published from 1981 to 1986 when both Tajiri and Sugimori had obtained enough professional magzine work to move on from the fanzine.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

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