Illustrative image of Toho Animation's industry booth used during major tradeshows like Anime Expo

Toho Details Anime Expo 2026 Booth and Industry Panels

Toho Animation to make presence felt at largest anime convention in US

Humberto Saabedra

Toho has unveiled its booth presence at this year’s installment of Anime Expo along with its slate of official industry pannels centered around its forthcoming anime for the Summer 2026 season premiering next month.

Illustrative image of Toho Animation's industry booth used during major tradeshows like Anime Expo

Starting with the booth presence, the booth will feature Toho’s most popular anime franchises  as well as opportunities for photo ops and exclusive merchandise, such as apparel and event exclusive merchandise, seen below.

An example of all of the merchandise on offer at Toho Animation's Anime Expo booth, including apparel and reusable bags

TOHO animation series badge clips featuring My Hero Academia, Jujutsu Kaisen, Frieren: Beyond Journey's End, The Apothecary Diaries, SPY x FAMILY, Though I Am an Inept Villainess, and Kaiju No. 8.

The TOHO Animation booth will also be giving away a selection of badge pins, as seen above from the most popular anime adaptations, including My Hero Academia, Jujutsu Kaisen, Frieren: Beyond Journey’s End, The Apothecary Diaries, SPY x FAMILY, Though I Am an Inept Villainess, and Kaiju No. 8.

TOHO animation social channels will also host giveaways of exclusive Anime Expo merchandise + shikishi boards signed by voice actors. Entrants must be 18+ and based in the US to enter. Stay tuned to the TOHO animation social channels to find out more. You do not have to be attending Anime Expo to enter.

TOHO will host some fun-filled panels during Anime Expo weekend. See the schedule and details below:

Friday July 3 Saturday July 4 Sunday July 5
Apothecary Diaries Inept Villainess MHA / Frieren Jujutsu Kaisen
8:30 PM Peacock Theater 10:00 AM Room 403AB 2:30 PM / 6:00 PM Crypto.com Arena 10:00 AM Crypto.com Arena

Written by

Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

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