Verizon Launches Rev It Up Service Plan in Southern California

Humberto Saabedra

Following the launch of similar plans in Texas and Louisiana last month, Verizon has launched a new service plan under the Rev it Up branding in the Southern California area consisting of unlimited voice and text messaging for $69.99 a month, with unlimited data an additional $29.99, bringing the possible total to $99.99 per month.

The new plan marks a $20 reduction for unlimited voice and text messaging from its original $89.99 monthly rate while the new $99.99 rate for unlimited voice, text messaging and data access is the same $20 reduction from its original $119.99 rate.  As with the plans launched in Texas and Louisiana, the Rev it Up plan is limited to those living in a Southern California zipcode, with current customers able to switch to the new plan.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

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