Target To Launch T-Mobile-Powered MVNO Brightspot This Sunday

Humberto Saabedra

T-Mobile-TargetTarget is set to launch its own virtual operator in a bid to compete with Walmart and its Straight Talk venture with Brightspot, set to launch this Sunday and powered by T-Mobile. The key differences being touted as advantages by Target against Straight Talk and Verizon include an additional 5% discount with monthly service when tied to a RED Card as well as Gift Cards worth $25 with every 6 months of continuous service. The service plans are as follows below:

  • Unlimited Talk and Text:  $35 with no data access
  • Unlimited Talk, Text and Data:  $50 with 1GB of 4G speed with throttling after 1GB
  • Unlimited Talk, Text and Data:  $65 with 4GB of 4G speed with throttling after 4GB
  • International Texting:  Additional $5 monthly on top of rate plan
  • International Calling and Texting:  Additional $10 monthly on top of rate plan

The service will offer a line of smartphones as well as activation kits with multiple SIM card sizes. The complete breakdown of the MVNO follows below:

Brightspot Target
Image via Droid-Life

The MVNO will also offer additional discounts to Brightspot customers through additional coupons and promotions.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

Date Updated Category General News

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