T-Mobile To Make Further Changes To Simple Choice Family Plans On Sunday

Following up on the changes to Pay-As-You-Go prepaid service, T-Mobile is also set to make further changes to its shared plans tomorrow in order to drive more sales of multi-line plans, which have been the backbone for carriers in recent times. Starting tomorrow, the Simple Choice Family plans will allow for up to 10 lines of service, with up to 5 companion mobile broadband add-on lines for tablets and mobile broadband devices, for up to 15 total lines per account. This means that those customers that sign up as new customers could potentially save hundreds of dollars a month compared to current family plan promotions from AT&T and Verizon with the advantage of not having to deal with shared data access.

On the most basic Simple Choice plan, customers will pay $50 per month for the first line and $30 for the second and lines 3-6 will cost $10 each as currently priced (at $120 monthly for lines 1-6), while lines 7-10 will cost $20 on the newer Simple Choice plans at $200 per month for 10 lines. Monthly charges are slightly different for customers on the older Simple Choice Classic plan. Instead of paying $20 each for lines 7-10, those customers will instead pay $30 per line (at $180 for lines 1-6), with the changes being made available to all types of multi-line accounts, be they consumer, business or government accounts.

When combined with the current promotions that grant 2.5GB of data access and additional tablet data until January of next year, T-Mobile is ensuring that their latest move will make their family plans the most attractive in the country, provided their marketing is effective at communicating the price advantage.