Sprint Launches Premier Loyalty Program

Humberto Saabedra

In order to reward its highest spending and long-term subscribers, Sprint has launched a loyalty program that is meant to make sure that customers stay happy with a few perks along the way.

The Sprint Premier loyalty program works by having been a Sprint customer for 10 consecutive years, have an individual service plan of at least $70 or more for three consecutive months or longer, or on a $99.99 or higher shared service plan.

Perks include early upgrading at new customer price every year, special offers for trips, tickets to shows and sporting events, sneak peeks at new devices with first purchase opportunity such as with the Palm Pre for long-term customers, anniversary perks such as bonus minutes or free ringtones, accessory discounts, and a plan check every six months to ensure complete satisfaction.

Enrollment is automatic, and account status will reflect enrollment based on meeting the aforementioned criteria, which is similar to Verizon’s former loyalty program.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

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