Highlights from T-Mobile MyTouch 3G Launch Event

This morning, T-Mobile and HTC held a launch event to promote the forthcoming T-Mobile myTouch 3G launch set for August 5th.

First, the device is now available for pre-order for current customers with pricing dependent on upgrade eligibility, with the $199.99 pricepoint reserved for those who are eligible until July 28th.

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The focus for the myTouch 3G is personalization and the above image demonstrates the selection of accessories expected to be available for the device including custom shells produced by SkinIt, snap-on battery life extender, dock, all the way up to a branded mug and fitness belt demonstrating the range of accessories.

Besides the focus on personalization, T-Mobile is working directly with Google to build an application that highlights the best applications within the Android Marketplace.

The Sherpa discovery application is being positioned as T-Mobile’s ace in the hole as it uses location services to seek specific locations that align with user preferences which then allows the app to “learn” those choices and keeps them accessible for quick searching,