Cricket Fires Back At T-Mobile And Sprint With More Data On Plans
Humberto Saabedra
Following T-Mobile’s most recent moves with Simply Prepaid plans and GoSmart’s data increases, AT&T’s Cricket is firing back with even more data and a limited-time 20GB monthly plan. The updated plans are found below and include pricing with and without auto-pay discounts:
| Plan Name | Monthly Price | Hi-Speed Data Before Throttling | Allowed devices |
|---|---|---|---|
| Talk & Text | $25 | none | Basic phones $ BYOP SIMs |
| Basic | $40 ($35 with autopay) | 2.5 GB (previously 1GB) | Any |
| Smart | $50 ($45 with autopay) | 5 GB (previously 3GB) | Any |
| Pro | $60 ($55 with autopay) | 10 GB | Any |
| Advanced (Limited Time Promotional Plan) |
$60 ($55 with autopay) | 20 GB | LTE capable phones only |
The Advanced plan is notable for targeting the heaviest data users, but it is excluded from Cricket’s Group Save multi-line discount program, while the Basic Smart and Pro plans get substantial monthly data increases that either match Boost Mobile’s Auto-Pay promotion or fall inline with current trends, suggesting that Cricket is competing directly with Sprint Prepaid’s Boost Mobile and T-Mobile Prepaid, but seemingly ignores MetroPCS, who currently offers a $50 truly unlimited plan with full-speed LTE access, while Cricket throttles LTE speeds to 8Mbps and HSPA+ to 4Mbps.
