Boost to Expand Retail Footprint, CEO Cautious About Competition
Humberto Saabedra
According to comments made by Boost CEO Matt Carter while speaking to Reuters, the division plans to open 50 dedicated Boost Mobile retail locations across 10 cities which include New York, Philadelphia, Chicago and Atlanta with its retail partners by the end of the year on top of the three existing locations in Los Angeles, Miami and Houston.
The reasoning given behind the expansion is one of increased visibility along with the growing acceptance of prepaid service as a viable option in the eyes of the general public, aided in part by the explosive success of the $50 Unlimited plan the operator launched in January.
Carter also relayed some trepidation that the Boost offering would trigger a price war as Virgin Mobile, MetroPCS, and Cricket compete with Boost on price, with T-Mobile ramping up a similar offering in select markets that would utimately lead to the aforementioned situation should it be rolled out at a nationwide level.
