AT&T Rebranding and Repricing Data Plans

Humberto Saabedra

Starting on January 25th, AT&T will be dropping the venerable Media Net brand for data and messaging services used since the pre-merger Cingular days.

In its place, AT&T will be branding the new data/messaging bundles and separate add-ons under the new AT&T Data & Messaging brand.  AT&T will be keeping the $15 data-only add-on which will be known as AT&T Unlimited Data while eliminating the Media Basic and Media Works bundles on the same aforementioned date with no replacements for either.

AT&T’s $35 Media Max bundle will see a $5 reduction and a rebrand to AT&T Unlimited Data & Messaging for $30, with current Media Max customers needing to contact customer service to receive the $5 reduction. The biggest change is in the Family Data plan for FamilyShare plans.

Customers on FamilyShare plans with the Unlimited Messaging add-on will be able to add unlimited data access for just $10 per line which excludes smart devices such as the iPhone, BlackBerry or smart devices with touchscreen displays.

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

Date Updated Category General News

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