AT&T Launches Samsung SGH-A837 Rugby

Humberto Saabedra

AT&T has officially launched the much talked about SGH-A837, which is now known as the Rugby.

The rugged clamshell features an M810F certified bodyshell that protects against dust, vibration and severe impacts, dual-band 3G/quadband GSM/EDGE support, AT&T Music support with Track ID, media player, Video Share support with its 1.3 megapixel camera and video recorder, speakerphone, Bluetooth, 128 MB internal memory, and push to talk.

The phone is now available from AT&T for $179.99 after a new 2 year agreement before an additional $50 mail-in rebate, bringing the total to $129.99.

Buy a Samsung Rugby from AT&T

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Journalist since 2006, initially covering the retail wireless sector before pivoting to anime and manga trade reporting in 2008. Founder and publisher of AnimeNews.biz (2008–2017), followed by a 13-year tenure at Crunchyroll News (2011–2024) and launching K-Comics Beat with Comics Beat in 2024. Now stripping away consumer noise to build independent, data-backed intelligence desks focused on cross-border licensing telemetry, production committee balance sheets, and industrial supply-chain forensics.

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