T-Mobile Undercuts AT&T, Sprint And Verizon With $100 Simple Choice 10GB Shared Family Plan

In the ever escalating price war started by T-Mobile, the “Un-Carrier” has fired its latest salvo against its competition by offering an updated promotional version of its$100 Simple Choice family plan with 4 lines sharing 10GB of data split four ways at 2.5GB for each line, which undercuts AT&T and Verizon’s current offerings by $60 a month and includes additional features not found on the other plans such as international data roaming and bundled access to the most popular streaming music services through its Music Freedom offering. Below, a comparison chart between the new Simple Choice offering and the competition:

The plan will be offered from Wednesday July 30th to September as a limited-time promotion, while the plan itself will be valid for new customers that sign up from July 30th through January 2nd 2016, where the data allotment will then be reduced to 1GB per line while keeping the same monthly rate and key features listed above. While the above is meant to be a direct challenge to AT&T, Verizon and Sprint, the multiple catches for the offering should make potential customers sit down and consider the plan more thoroughly before making a purchase.